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The Public Relation Student Society of America has established a set of fundamental guidelines that people within the public relations professions should practice and use in their business atmosphere.

These values are:. Spin has been interpreted historically to mean overt deceit that is meant to manipulate the public, but since the s has shifted to describing a "polishing of the truth.

In Stuart Ewen 's PR! A Social History of Spin , he argues that public relations can be a real menace to democracy as it renders the public discourse powerless.

Corporations are able to hire public relations professionals and transmit their messages through the media channels and exercise a huge amount of influence upon the individual who is defenseless against such a powerful force.

He claims that public relations is a weapon for capitalist deception and the best way to resist is to become media literate and use critical thinking when interpreting the various mediated messages.

According to Jim Hoggan , " public relations is not by definition 'spin'. Public relations is the art of building good relationships.

You do that most effectively by earning trust and goodwill among those who are important to you and your business Spin us to public relations what manipulation is to interpersonal communications.

It's a diversion whose primary effect is ultimately to undermine the central goal of building trust and nurturing a good relationship.

The techniques of spin include selectively presenting facts and quotes that support ideal positions cherry picking , the so-called " non-denial denial ," phrasing that in a way presumes unproven truths, euphemisms for drawing attention away from items considered distasteful, and ambiguity in public statements.

Another spin technique involves careful choice of timing in the release of certain news so it can take advantage of prominent events in the news.

The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.

DPR may rely on IT security , industrial espionage , social engineering and competitive intelligence. Common techniques include using dirty secrets from the target, producing misleading facts to fool a competitor.

In Propaganda , Bernays argued that the manipulation of public opinion was a necessary part of democracy. However, in practice, it is impossible for one to study all variables and approaches of a particular question and come to a conclusion without any external influence.

When a lobby group hides its true purpose and support base, it is known as a front group. They create a fake grass-roots movement by giving the appearance of a trusted organization that serves the public, when they actually serve their sponsors.

Politicians also employ public relations professionals to help project their views, policies and even personalities to their best advantages.

From Wikipedia, the free encyclopedia. Broad term for the management of public communication of organizations. For the rock band, see Public Relations band.

For the journal, see Public Relations Journal. For other uses, see PR disambiguation. It is not to be confused with Public sector information.

The examples and perspective in this article deal primarily with the English-speaking world and do not represent a worldwide view of the subject.

You may improve this article , discuss the issue on the talk page , or create a new article , as appropriate. June Learn how and when to remove this template message.

Main article: History of public relations. Main article: Digital marketing. Main article: Spin public relations. See also: Negative campaigning.

Edward Bernays Brand management Grassroots Impression management List of press release agencies List of public relations journals Media intelligence Media manipulation Promotion marketing Propaganda Public relations in India Publicist Reputation management.

Retrieved 25 August Retrieved 28 September Archived from the original on 29 September FT Press. Two-Way Street.

Bellman Publishing Company. Liverlight, , Encyclopedia of Business, 2nd. Retrieved from findarticles. Archived from the original on 4 March New York Times.

Managing Public Relations. Public relations is what you do with what you know and what other think about what you say.

Archived from the original on 17 April Retrieved 16 April Retrieved 25 December Retrieved 25 June Bureau of Labor Statistics. PR Daily. PR Week.

Retrieved 19 November Bureau of Labor Statistics". Public Relations Society of America. PR News Online. Archived from the original on 16 September Online Readings in Public Relations.

Northern Kentucky University. Federal Pay. City of Conway. Retrieved 8 July Retrieved July 08, Retrieved 22 May Harorimana Ed Cultural implications of knowledge sharing, management and transfer: identifying competitive advantage.

Chapter 4. Information Science Reference. Key concepts in public relations. Strategic Planning for Public Relations. Paul and Minnesota. Livefyre, 11 Aug.

March Journalism Quarterly. New media: A critical introduction. New York: Routledge. Retrieved 17 October Journal of Communication Management.

Marketing and Public Relations. Marlow: Institute of Clinical Research, Retrieved 31 October Don Hale PR. Retrieved on Beyond PR.

Timothy Coombs and Sherry J. Books collection. Vancouver [B. Negative Campaign Advertising: Demobilizer or Mobilizer.

Campaign Guide: Negative Campaigning. City: San Diego. Retrieved on 3 August Institute of Political Science, University of Copenhagen Journal of Media Ethics.

Communication studies.

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